TRUCK BUYERS FACED WITH "ECO" OPTIONS GALORE

March 24, 2014

ASG’s 2014 Study assessed 245 light-duty trucks to trim level detail, annotating the performance differences between trucks with varying cab size, bed length, drivetrain and engine combinations. While these significant differences in trim packages are on par with those distinguishing Crossover SUVs and Full-Size SUVs, truck buyers are offered little distinction in this regard when performance claims are advertised...

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DATA-DRIVEN ASSESSMENT PROVIDES MISSING LINK IN CAR BUYING EXPERIENCE

February 03, 2014

ASG’s Automotive Performance Index is for automotive consumers what Google is for web users. Google presents the best of the web to users based on their data-driven page rank technologies. Likewise, ASG optimizes the automotive consumer search using proprietary algorithms and data-driven analysis to ensure the best vehicles are identified and differentiated in the highly competitive marketplace...

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RELATIVE RATING METHOD

The Automotive Performance Index (API) applies statistical methods to demonstrate each vehicle rating in relative comparison. For example, the vehicle that performs highest in environment performance in a given class obtains a rating score of 100. Each vehicle in its class is then compared relative to the top-performing vehicle with a rating score reflecting the statistical difference in performance outcomes. A score of 91 translates to a 9% environmental performance deficit as compared to the top-performing vehicle.  

Due to the API’s relative vehicle rating method, vehicle class divisions were identified as a critical input - these class divisions are detailed here.

While the Automotive Performance Index is indeed an exhaustive list of vehicles to trim level detail, with each vehicle assessment reporting over 200 unique data outputs (the culmination of thousands of data inputs), ASG has taken additional measures to ease the burden of sorting through all data points and all vehicle assessments. We have developed key performance categories and sorted all vehicles in each class according to Environmental Performance, Social Performance, Economic Performance and All-Around Performance. The vehicle in each class with the best score in each unique category is named the performance award winner (i.e. Best Environmental Performance Award winner). The vehicle in each class that scores highest combined scores in Environmental Performance, Social Performance and Economic Performance is named the ASG Best All-Around Performance Award winner.

One step further, we also name the Best 5 All-Around Performance Award winners in each class to provide consumers with a concise product comparison guide.